Whatever set your thinning off — hormones, stress, age, the years piling up — how your hair grows back comes down to the scalp underneath. Picture it as soil. Every liquid shampoo you've used is mostly water plus sulfates, and what they leave behind is a waxy film that settles over the follicles and blocks anything trying to push through. Take the water out and you're left with a dense bar: twelve fermented Korean herbs at full strength, going straight onto the skin. Sixty seconds of massage is enough to break that film down, settle the irritation underneath, and give each follicle clean ground to work with. A ritual, not another chore.

Is it safe to use?
Yes. Everything in it is plant-derived — no pharmaceuticals, no hormones, no minoxidil, nothing harsh. That's the whole point: you're not committing to a drug or a routine you'll have to unpick later. It's pH-balanced and needs no scrubbing, so a scalp that's already stressed gets calmed rather than stripped.

How long does one bar last?
Somewhere between 40 and 60 washes, so roughly one to two months depending on how often you wash. Do the maths and it lands around 42 cents a wash — less than one sachet of serum, and a long way from the $88 a month for a bottle or the $100 for pills you'd have to keep re-ordering.

Can I use it with my existing serums?
Keep them. This is the step that was missing at the front of your routine — clear the buildup first and whatever's already in your bathroom cabinet (The Ordinary, Vegamour, minoxidil, take your pick) finally has somewhere to sink in instead of beading up on a waxy layer. Plenty of people tell us the products they'd given up on started earning their keep again.

Biota Orientalis Leaf Extract · Isatis Tinctoria Root Extract · Dendrobium Officinale Extract · Polygonum Multiflorum Extract · Angelica Sinensis Extract · Ganoderma Atrum (Mushroom) Extract · Sophora Flavescens Extract · Sesamum Indicum (Sesame) Extract · Lycium Chinense Fruit Extract · Morus Alba Fruit Extract · Panax Ginseng Extract · Morus Alba Root Bark Extract · Vitex Trifolia Fruit Extract · Rosmarinus Officinalis (Rosemary) Leaf Oil · Mentha Haplocalyx Extract · Cocos Nucifera (Coconut) Oil · Vitis Vinifera (Grape) Seed Oil · Olea Europaea (Olive) Fruit Oil · Butyrospermum Parkii (Shea) Butter · Simmondsia Chinensis (Jojoba) Seed Oil · Macadamia Ternifolia Seed Oil · Caprylic/Capric Triglyceride · Zingiber Officinale (Ginger) Root Oil · Melaleuca Alternifolia (Tea Tree) Leaf Oil · Boswellia Carterii Oil · Cedrus Atlantica Bark Oil · Cymbopogon Citratus Leaf Oil · Butylene Glycol · Glycyrrhiza Uralensis (Licorice) Extract · Rosmarinus Officinalis (Rosemary) Extract · Taraxacum Mongolicum Extract · Paris Polyphylla Chinensis Extract · Isatis Indigotica Extract

Give it a proper run of wash days first — a full cycle, not a couple of washes. If you're not seeing new growth after 60 days, write to us and we'll refund you in full. No forms to fill in, nothing to justify. We can offer that because the people who use it for a full cycle mostly don't ask.

Delivery — Every order leaves us within 24 to 48 hours, then 6 to 9 business days to your door.

Returns — You have 180 days from delivery to send it back, in its original packaging. Just get in touch and we'll walk you through it.